Origin Story
What's in a Name?
Becoming a unique company, disrupting the logistics industry.
When Innovo was still just an idea, the founders knew they were committed to creating something special and unique. Given this, they wanted to create a name that would be unique, representative, and standout.
Unable to find a word that captured the essence of what they wanted the company to stand for and behind, they decided to create one and Innovo was born.
Inno – from Innovation, which is what the company was both founded on and hangs its hat on. Novo – taken from the Latin expression de novo (literally ‘of new’) to mean ‘from the beginning’, ‘anew’.
Basically, Innovo represents the fact the company was committed to creating innovative technology from the beginning – or from day one – and this still rings true today.
